YOOX NET-A-PORTER has posted a strong net revenue growth of 31% in its pro-forma results for 2015 taking sales to Euros 1.7bn, compared to Euros 1.3bn during the previous year. The positive net financial position of the group was Euros 62m, compared to Euros 31m in 2014.
All three of the group’s business lines showed growth. In Season Multi-Brand, which includes NET-A-PORTER.COM, Mr Porter, Porter magazine and Shoescribe.com posted net revenues up 36.9% at Euros 893.3m.
Off Season Multi-Brand, which covers YOOX.COM and THE OUTNET.COM, posted net revenues up 26.1% to Euros 596.4m. Finally Online Flagship Stores, which the group runs on behalf of major brands such as Lanvin, McQ, Karl Lagerfeld and Valentino, posted net revenues up 19.2% to Euros 175.3m.
Other KPIs included:
- 27.1 million average monthly unique visitors, compared to 23.6 million in 2014
- 7.1 million orders, compared to 5.8 million in 2014
- Euros 352 AOV (Average Order Value) compared to Euros 317 in 2014
- 2.5 million active customers, compared to 2.1 million in 2014
Chief executive Federico Marchetti said 2015 “was an exciting and transformational year”. The group was officially formed in October last year when British business NET-A-PORTER.COM, which was founded in 2000 by Natalie Massenet and whose largest shareholder was luxury group Richemont, merged with Italian e-commerce giant YOOX. Marchetti was named CEO of the new group, while Massenet, who was to have been chairman, stood down in September.
Marchetti went on to say that mobile was key to the group’s success last year. “[Mobile contributed] almost 40% of the group’s sales, boosted by native apps which surged 180%. With our integration activities in full swing and on track, we are confident we will continue to deliver robust growth and gain market share,” he said.
The group has restructured its management team to reflect its three business lines. Alison Loehnis, who joined NET-A-PORTER.COM in 2007, has been promoted to president of In Season Multi-brand. Luca Martines, who joined YOOX.COM in 2005, has stepped up to the post of president of Off Season Multi-brand, while Paolo Mascio, who joined the company in 2009, is now president of Online Flagship Stores.