YSL Beauté reveals first ever UK Snapchat lens

YSL Beauté has launched its first ever UK Snapchat lens to enable users to try out the shades of its new Vernis à Lèvres Vinyl Cream liquid lipstick before they buy.

Available for 24 hours only on 23 September, the bespoke lens allows UK users to virtually apply four different shades of the newly launched lipstick when they smile, pout or blow a kiss into their camera.

Snapchat lenses are fast becoming a social media marketing tool of choice for fashion and beauty brands; last month River Island launched a Polaroid-style bespoke lens that could be activated in-store and Burberry sponsored its first lens when it launched its My Burberry Black fragrance.