Fashion giant Zara will launch a new global online platform tomorrow, which will enable it to reach 106 new markets, taking its total global reach to 202 markets.
Most of the new markets are in Africa and include the Ivory Coast, Senegal and Ghana. The online store is also making its debut in numerous parts of the Caribbean and Indonesia.
The move starts to deliver on Inditex CEO Pablo Isla’s promise made a year ago that “all of Inditex’s brands will be available online anywhere in the world by 2020”.
Against this backdrop, online sales will be expanded to new markets over the coming months, including those in which Zara already has stores, where it will develop local online sales platforms.
From tomorrow, customers will find all Zara’s collections on www.zara.com/ww, where they will be able to place orders in euros, including applicable shipping costs and customs charges. Items can be bought payment methods such as PayPal and all the main credit cards. Orders will be fulfilled from the online platform in Spain and received within three to seven days, depending on the destination.
The new global online store is available in English and French and comes with dedicated customer service in English and, in French-speaking markets, also in French.
Zara currently has physical stores in 96 markets with an online presence in 49 of those markets. Thanks to store and online integration, orders placed online can be delivered to customers’ homes from the stores in the country closest to where they live or they can be picked up in store.